The amount of interest shown by the public in marine emergencies, particularly if
environmental pollution or loss of life is involved, means that most companies have
now developed special communications plans to help deal with a crisis.
By using a reconstructed emergency at sea as an example, Masters and ships’
officers are helped to be aware of what their role is within a company plan and to
familiarise them with ways of dealing with the media which will assist in maintaining
a positive image for their company.
The package explains what information journalists are usually looking for, and
explains the methods they can employ to get results. It is stressed that co-operation
with the media is more beneficial than hostility or no comment.
Code No 573
Time: 19 Mins