CRISIS COMMUNICATIONS - YOU & THE MEDIA

Code No: 573

Video Running Time: 19 minutes

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Most ships'officers, at some time in their working lives will find themselves facing the press. In this video training package, senior officers are offered practical advice on how to handle relations with the media.

The amount of interest shown by the public in marine emergencies, particularly if environmental pollution or loss of life is involved, means that most companies have now developed special communications plans to help deal with a crisis.

By using a reconstructed emergency at sea as an example, Masters and ships' officers are helped to be aware of what their role is within a company plan and to familiarise them with ways of dealing with the media which will assist in maintaining a positive image for their company.

The package explains what information journalists are usually looking for, and explains the methods they can employ to get results. It is stressed that co-operation with the media is more beneficial than hostility or no comment.